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At the heart of our company is the belief that parenting essentials should be both functional and beautiful and mindful of the environment. We’re dedicated to making life a little easier for parents while adding a touch of joy and charm to your daily routine. Our products are thoughtfully crafted using EVA, a more environmentally friendly material, to ensure they’re as kind to the planet as they are practical for parents. Helping you waste less- better for the environment and your wallet !

Willow, our little bundle of joy, inspired us to create something truly special. As parents, we know the struggle of keeping wet wipes fresh and accessible, especially when you’re on the go. Our journey began with a simple goal: a stylish yet practical solution that helps parents while reducing waste for everyday parenting challenges. Thanks to Willow, we turned that need into a product we’re proud to share with families everywhere.

Our wet wipe holders are made for parents who value convenience and style. With four adorable designs—bear, penguin, cherry, and rabbit—each holder is crafted to keep your wipes fresher for longer. Featuring a sleek white lid and handy poppers for easy attachment, they’re perfect for buggies, nappy bags, or the car. Whether at home or on the go, our products are here to make parenting simpler and more delightful.